Sony Music Entertainment announced today that it has entered into a worldwide talent development partnership with global superstar producer/DJ Kyrre Gørvell-Dahll – a.k.a. Kygo – and music manager Myles Shear to launch a new label, Palm Tree Records, focused on identifying and grooming emerging artist in dance and electronic music genre.

The formation of Palm Tree Records with Sony Music is part of a broader strategy by Kygo and Shear to develop a full-service system for breaking new artists, which also includes a newly launched artist management company that the two have created in partnership together.

Kygo, quoted in a press release, said that he has always been very fond of working with talented, undiscovered artist on his own releases and feels that with the launch he will be able to continue that on a larger scale.

“I’m able to help projects I love by offering a label and management service with an incredible team.”-Kygo

According to the Sony Music Website Rob Stringer, CEO, Sony Music said, “We are thrilled to be expanding our successful relationship with Kygo and Myles.” and we can definitely see why… The Norwegian-born, world-renowned producer, songwriter, DJ and music prodigy has turned himself into an international sensation and one of the most forward thinking and exciting artists in music today, with the help of his manager 25-year-old Myles Shear who is arguably among the most innovative, creative artist developers around.Discovering Kygo himself on the internet 5 years ago and guiding his career to the position of the first artist to reach a billion streams on spotify, 8.5 billion streams worldwide and 2.2 billion total video views to date. Shear who was named a rising star on Billboard 2016 40 Under and 40 list, was quoted to say that he and Kyree “wanted to create an outlet that would allow them to help break upcoming artist that they already work with, as well as discover new talent that they want to develop.”

The launch of Palm Tree Records, together with the duo’s new management company will now give them the perfect opportunity to do just that.

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